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Speaker: Matthew Kwan Principal Consultant, Adams Company Limited |
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Matthew Kwan is the Principal Consultant of Adams responsible in Branding, Business Consulting and Enterprise Trainings. He served for many years in multi-national companies including Intel, JP Morgan and Jardines with very broad experience in sales & marketing and management in multicultural and international settings.
As a seasoned speaker & lecturer, Matthew is frequently being invited to speak publicly in Public, Commercial and Christian sectors specializing in the topics of Sales & e-Marketing, Leadership & Management, Business Communications in Hong Kong, China, and Overseas. |
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Target Audience： |
CEOs, Sales & Marketing Managers, Entrepreneurs |
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Dates： |
Oct 10, 12, 17, 19, 24 & 26 (Tues & Thurs)
7:00 – 9:30pm |
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Venue： |
The Collab in Jordan (View Location) |
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Fees： |
HK$880 for 1 Seminar
HK$4,480 for 6 Seminars |
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Limited Seats： |
30 (First-come, first-served) |
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Language： |
Seminars are conducted in English (& Cantonese) |
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| 2017-10-10 (Tues) |
| Seminar 1. Highly Effective Ways for Search Engines Success |
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- To ensure your brand on the front page
- Winning strategy of your keywords
- Improve your top Search Ranking
- Increase your Click Rate
- To optimize your ad performance
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| 2017-10-12 (Thurs) |
| Seminar 2. Strategic e-Channels advertising |
- Growing your target audience with right channels
- Master the game rules of key channels
- Success factors for the creative design & UX
- Get maximum exposure with minimum budget
- Increase gain of the market share
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| 2017-10-17 (Tues) |
| Seminar 3. Boost your online Sales |
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- Generate Frist time purchase
- Shortening the checkout process
- Creating the demand for success
- 3R (Return/Repeat/Referral) Strategy
- Successful Membership and Loyalty Program
- Increase ROI with lower cost per sales
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| 2017-10-19 (Thurs) |
| Seminar 4. Successful story of digital PR & Social Media Marketing |
- Digital Public Relations Strategy
- Running Stunning Social Media Marketing
- Create Great Marketing Content for Social Media
- Winning Viral Design Elements
- Mastering channels to release your Digital PR
- Effective PR Crisis Management
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| 2017-10-24 (Tues) |
| Seminar 5. Create Customer Database and Expand Target Audience |
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- Utilizing multi-channel to build customer database
- Integrated strategy to expand your client lists
- Driving sales via e-Mail Marketing Strategy
- Smart Legal tips of e-Mail Direct Marketing
- Expand channels to reach target market
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| 2017-10-26 (Thurs) |
| Seminar 6. Achieving Excellent Performance and Optimization |
- Powerful Key Performance Indicators
- The real success metrics
- Enhance performance measures
- Mastering Google Analytics
- Maximizing the Return-On-Investment
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| Location |
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The Collab, 192 Nathan Road, Jordan, Kowloon (MTR EXIT D) |
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